Digital Content Strategist Job Vacancy in Arba Minch, Ethiopia – Media & Entertainment

Job Description

Position:Digital Content Strategist

Company:BBC World Service

Location:Arba Minch, Ethiopia

Experience:3-5 years

Education:Bachelor’s degree in Marketing, Communications, Journalism or related field

Employment Type:Full-time

Industry:Media & Entertainment

Department:Digital Media

Salary:180,000 – 240,000 SSP per annum

Vacancies:1

Company Overview

BBC World Service is a globally recognised public service broadcaster delivering news, analysis and cultural programming to audiences in over 40 languages. With a strong commitment to impartial journalism and storytelling, the organization maintains regional bureaus across Africa, including a vibrant presence in Ethiopia. The Arba Minch office serves as a strategic hub for reaching the Southern Nations, Nationalities, and Peoples’ Region, supporting the BBC’s mission to provide reliable information and diverse content. As part of its expansion, BBC World Service continuously seeks talented professionals to enhance its digital footprint, making this role a key component of its growth strategy. This position contributes directly to the BBC’s reputation for excellence in the Media & Entertainment sector and offers a unique platform for career development within an internationally respected institution. The role aligns with the broader objectives of creating high‑impact digital experiences that resonate with Ethiopian audiences and supports the organization’s commitment to inclusive, high‑quality content.

Job Overview

The Digital Content Strategist will lead the planning, creation, and distribution of multimedia content across BBC’s digital platforms, targeting audiences in Ethiopia and the wider East African region. This role involves collaborating with journalists, producers, designers, and data analysts to develop content strategies that increase engagement, drive traffic, and support the BBC’s public service mandate. The successful candidate will be responsible for shaping editorial calendars, optimizing content for SEO, and leveraging social media trends to amplify reach. By integrating audience insights and performance metrics, the strategist will ensure that all digital assets align with the BBC’s standards of accuracy, relevance, and cultural sensitivity. This position offers an exciting opportunity to influence how millions of Ethiopians access news and entertainment, reinforcing the BBC’s role as a trusted source of information. https://ethiopiajobssearch.com

Key Responsibilities

• Develop and execute comprehensive digital content strategies that align with BBC editorial goals and audience preferences.
• Collaborate with cross‑functional teams to produce articles, videos, podcasts, infographics and interactive features.
• Conduct keyword research and SEO optimization to improve organic visibility for Ethiopia Jobs and related searches.
• Analyze performance data using analytics tools, generate reports, and refine strategies based on insights.
• Manage editorial calendars, ensuring timely delivery of high‑quality content across all platforms.
• Monitor social media trends, audience feedback, and competitor activity to keep content fresh and relevant.
• Ensure compliance with BBC editorial guidelines, copyright laws, and local regulatory requirements.

Required Skills

• Strong understanding of digital media trends, SEO best practices, and content management systems.
• Excellent writing, editing, and storytelling abilities in English and preferably Amharic.
• Proficiency with analytics platforms such as Google Analytics, Adobe Analytics or similar.
• Ability to translate data insights into actionable content strategies.
• Project management skills with a track record of meeting tight deadlines.
• Creative mindset with a collaborative approach to working with journalists and designers.

Education

A bachelor’s degree in Marketing, Communications, Journalism, Media Studies or a related discipline is required. Advanced certifications in digital marketing, SEO or data analytics are considered an advantage.

Experience

Applicants should have 3‑5 years of proven experience in digital content strategy, editorial planning or online media production, preferably within a news organization or a large media house. Experience working in the Ethiopian market or with multilingual audiences is highly desirable.

Salary

The position offers a competitive salary range of 180,000 to 240,000 SSP per annum, commensurate with experience and qualifications. Performance‑based bonuses and other incentives may be provided.

Benefits

• Comprehensive health insurance covering employee and dependents.
• Retirement savings plan with employer contributions.
• Generous paid leave, including annual, sick and public holidays.
• Professional development budget for courses, conferences and certifications.
• Access to BBC’s global employee assistance programs and wellness initiatives.

Training

• On‑boarding program covering BBC editorial standards, digital tools and compliance.
• Ongoing workshops on SEO, data analytics, and emerging media technologies.
• Mentorship opportunities with senior editors and digital strategists.
• Access to BBC Academy’s online learning platform for continuous skill enhancement.

Working Environment

The Arba Minch office provides a modern, collaborative workspace equipped with high‑speed internet, multimedia production facilities and flexible working arrangements. Employees benefit from a multicultural team environment that values creativity, integrity and professional growth. The role may involve occasional travel within Ethiopia for field reporting, stakeholder meetings or community engagement events.

Application Process

Interested candidates should submit an online application through the BBC Careers portal, including a tailored CV, a cover letter outlining relevant experience, and a portfolio of digital content examples. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited for a virtual interview followed by a practical assessment. https://www.zambiajobssearch.com/

Equal Opportunity Statement

BBC World Service is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability or veteran status. This commitment extends to all aspects of employment, including recruitment, training, promotion and benefits.