Senior Brand Manager Job Vacancy in Adis Abeba, Ethiopia – Advertising & Marketing

Job Description

Position: Senior Brand Manager

Company: Coca-Cola Beverages Africa

Location: Adis Abeba, Ethiopia

Experience: 8+ years

Education: Master’s Degree in Marketing or MBA

Employment Type: Full-time

Industry: Advertising & Marketing

Department: Marketing & Communications

Salary: 85,000 – 120,000 SSP

Vacancies:1

Company Overview

Coca-Cola Beverages Africa is a leading manufacturer and distributor of non-alcoholic beverages, operating at a massive scale across the continent. As a cornerstone of the global beverage industry, our mission is to refresh the world and make a difference through sustainable business practices and innovative consumer engagement. We pride ourselves on a culture of excellence, diversity, and high performance. For those seeking premium Career Opportunities in Ethiopia, our organization offers a dynamic environment where creativity meets strategic execution. We are dedicated to building iconic brands that resonate with local cultures while maintaining international standards of quality and excellence. Joining our team means becoming part of a legacy that shapes consumer habits and drives economic growth within the region.

Our presence in the East African market is growing rapidly, and we are constantly looking for top-tier talent to lead our marketing initiatives. We believe that our people are our greatest asset, and we invest heavily in fostering a workspace that encourages bold ideas and strategic thinking. If you are looking for meaningful Employment in Ethiopia, our marketing division provides a platform to manage world-class portfolios and influence the beverage landscape on a national scale.

Job Overview

We are currently Hiring in Ethiopia for a highly strategic and creative Senior Brand Manager. This role is pivotal in driving the growth, visibility, and market share of our core beverage portfolio. The successful candidate will be responsible for developing and executing comprehensive brand strategies that align with our global vision while remaining deeply rooted in the local Ethiopian consumer context. You will lead cross-functional teams to launch new products, manage large-scale advertising campaigns, and optimize brand positioning across various touchpoints. This is a high-impact role that requires a blend of analytical rigor and creative intuition. To learn more about our global operations, please visit https://ethiopiajobssearch.com.

The Senior Brand Manager will act as the guardian of our brand identity, ensuring consistency across all marketing channels, from traditional media to digital platforms. You will analyze market trends, consumer insights, and competitor activities to identify new opportunities for growth. This position is ideal for a seasoned professional who thrives in fast-paced environments and possesses a proven track record of managing multi-million dollar brand budgets. As we continue to expand our footprint, this Job Vacancy in Ethiopia represents a unique chance to lead market-defining projects.

Key Responsibilities

• Develop and implement long-term brand strategies to increase market penetration and consumer loyalty.
• Oversee the end-to-end execution of integrated marketing communications (IMC) campaigns.
• Manage annual brand budgets, ensuring optimal allocation of resources for maximum ROI.
• Collaborate with the sales and supply chain teams to ensure product availability aligns with promotional activities.
• Conduct deep-dive market research and consumer insight analysis to inform product innovation.
• Lead and mentor a team of brand specialists and junior marketing coordinators.
• Monitor and report on brand health metrics, market share, and campaign effectiveness.
• Manage relationships with external advertising, media, and PR agencies.

Required Skills

• Expertise in strategic brand positioning and consumer behavior analysis.
• Advanced proficiency in marketing analytics and data-driven decision-making.
• Exceptional leadership and cross-functional team management abilities.
• Strong project management skills with the ability to handle multiple high-stakes campaigns.
• Excellent communication and presentation skills for high-level stakeholder engagement.
• Deep understanding of the Ethiopian media landscape and digital marketing trends.

Education

Candidates must hold a Master’s Degree in Marketing, Business Administration (MBA), or a closely related field. A Bachelor’s degree in a relevant discipline will be considered alongside significant professional experience.

Experience

A minimum of 8 years of progressive experience in brand management or marketing leadership is required. Experience within the Fast-Moving Consumer Goods (FMCG) sector is highly preferred. Proven success in managing large-scale budgets and leading successful product launches in the African market is essential for this role.

Salary

The monthly salary for this position ranges from 85,000 SSP to 120,000 SSP, depending on experience and qualifications.

Benefits

• Comprehensive health and wellness insurance package.
• Performance-based annual bonuses.
• Company vehicle and fuel allowance.
• Opportunities for international professional development.
• Generous leave policy and wellness programs.

For more information on regional roles, visit https://egyptjobsearch.com/.

Training

• Advanced leadership and management workshops.
• Digital marketing and consumer analytics certification programs.
• Global brand strategy seminars hosted by international experts.

Working Environment

The working environment is professional, fast-paced, and highly collaborative. You will work in a modern office setting in Adis Abeba, with frequent interactions with regional headquarters and field teams. We promote a culture of agility and innovation, where data-driven insights are valued and creative risks are encouraged. This role offers a balance of strategic office-based planning and active field engagement to understand consumer realities.

Application Process

Interested candidates should submit their updated CV and a compelling cover letter detailing their brand management achievements. Please ensure all applications are submitted through our official career portal. For additional career resources, you may also browse https://algeriajobsearch.com/job-vacancy-algeria/. We are looking for the best Jobs in Ethiopia to attract top talent, so please ensure your application highlights your specific impact on brand growth.

Equal Opportunity Statement

Coca-Cola Beverages Africa is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, or disability status.