Marketing Manager – Automotive Industry Growth & Brand Strategy

Company: Marathon Motors Engineering
Industry: Automobile Manufacturing and Distribution
Location: Addis Ababa, Ethiopia
Established: 2009
Partnership: Joint Venture with Hyundai Motor Company, South Korea
Position: Marketing Manager
Employment Type: Full-Time
Experience Required: 1–3 Years
Education Required: Diploma in Marketing, Business Administration, Communications, or Related Field

About Marathon Motors Engineering

Marathon Motors Engineering is one of Ethiopia’s prominent automotive companies, recognized for its collaboration with Hyundai Motor Company and its contribution to the development of modern vehicle assembly and distribution in the country. The company continues to expand its market presence through innovation, customer-focused solutions, and strategic brand positioning.

This opportunity is ideal for professionals searching for Marketing Manager jobs in Ethiopia who are passionate about brand growth, customer engagement, and strategic marketing within the automotive sector.

Candidates can learn more about employment trends and career opportunities through marketing jobs in Ethiopia

Position Overview

The Marketing Manager will play a critical role in strengthening the company’s brand visibility, supporting sales growth, and developing innovative marketing campaigns that connect with target audiences. The successful candidate will work closely with sales, customer service, and executive teams to implement marketing initiatives that drive business performance.

Professionals interested in jobs in Addis Ababa and individuals seeking career advancement in the automotive industry will find this role both challenging and rewarding.

Key Responsibilities

Strategic Marketing Planning

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Create annual and quarterly marketing plans.
• Identify opportunities to increase brand awareness and customer engagement.
• Analyze market trends and competitor activities.
• Recommend innovative approaches to strengthen market positioning.
• Support product launches and promotional campaigns.

Candidates with experience in marketing jobs in Ethiopia will have the opportunity to contribute directly to organizational growth.

Brand Management

• Maintain consistency across all brand communications.
• Strengthen the company’s presence across traditional and digital platforms.
• Coordinate advertising campaigns and promotional activities.
• Ensure all marketing materials reflect company standards.
• Manage brand reputation and public perception.

Professionals pursuing brand management careers in Addis Ababa will gain valuable experience working with a recognized automotive organization.

Digital Marketing and Customer Engagement

• Oversee social media marketing initiatives.
• Coordinate digital advertising campaigns.
• Monitor website and online marketing performance.
• Develop customer engagement programs.
• Support lead generation activities.
• Track campaign effectiveness using marketing analytics tools.

The position is highly suitable for candidates interested in digital marketing jobs in Ethiopia and modern customer acquisition strategies.

Market Research and Business Development

• Conduct market research to identify customer preferences.
• Analyze consumer behavior and purchasing trends.
• Monitor automotive industry developments.
• Assist with customer satisfaction surveys and feedback initiatives.
• Identify potential business expansion opportunities.

Individuals searching for business development jobs in Ethiopia will find this responsibility particularly relevant.

Required Qualifications

Applicants should possess:

• Diploma in Marketing, Business Administration, Public Relations, Communications, or a related discipline.
• 1–3 years of professional marketing experience.
• Strong understanding of branding and promotional activities.
• Excellent communication and presentation skills.
• Ability to manage multiple projects simultaneously.
• Strong analytical and problem-solving capabilities.
• Good organizational and leadership abilities.

Candidates seeking corporate jobs in Ethiopia with significant growth potential are encouraged to apply.

Preferred Skills

The ideal candidate should demonstrate knowledge of:

• Marketing strategy
• Brand management
• Digital marketing
• Content marketing
• Market research
• Customer engagement
• Advertising campaigns
• Business development
• Social media management
• Marketing analytics
• Lead generation
• Consumer behavior analysis

These skills are increasingly valuable for professionals pursuing marketing careers in Addis Ababa and across the wider East African market.

Training and Professional Development

Marathon Motors Engineering supports continuous learning through:

• Automotive industry marketing workshops.
• Leadership and management development programs.
• Digital marketing certification opportunities.
• Customer experience management training.
• Brand strategy seminars.
• Market analysis and reporting workshops.
• Communication and presentation skills enhancement programs.

These development opportunities make the position attractive to professionals building long-term marketing manager careers in Ethiopia.

For regional employment resources and professional insights, candidates may also explore marketing jobs in Ghana

Salary and Benefits

Estimated Monthly Salary

ETB 30,000 – ETB 50,000 per month

Compensation may vary based on qualifications, skills, experience, and demonstrated performance.

Benefits Package

Employees may receive:

• Competitive salary structure.
• Performance-based incentives.
• Medical and healthcare benefits.
• Annual leave entitlement.
• Professional development support.
• Career advancement opportunities.
• Employee wellness initiatives.
• Transportation or communication allowances where applicable.

Professionals exploring full-time jobs in Ethiopia often value positions that combine career growth with attractive benefits.

Work Environment

The Marketing Manager will operate within a collaborative and results-oriented environment where innovation and strategic thinking are highly encouraged. The role involves interaction with customers, business partners, sales teams, and senior management.

Candidates interested in management jobs in Addis Ababa will benefit from exposure to both local and international business practices through the company’s connection with Hyundai Motor Company.

Why Join Marathon Motors Engineering?

Joining Marathon Motors Engineering provides the opportunity to work in one of Ethiopia’s evolving automotive organizations. Employees contribute to high-impact projects while gaining exposure to modern marketing techniques and industry best practices.

This opportunity is especially suitable for professionals interested in jobs in Ethiopia, jobs in Addis Ababa, Marketing Manager jobs in Ethiopia, automotive industry jobs, brand manager jobs in Addis Ababa, digital marketing careers in Ethiopia, business development positions, corporate marketing jobs, advertising manager opportunities, customer engagement jobs, marketing leadership roles, and automotive marketing careers.

Candidates seeking broader international career information can also review opportunities and employment resources through marketing jobs in Egypt

Application Process

Interested candidates should submit:

• Updated CV or Resume.
• Copies of academic certificates.
• Relevant marketing certifications.
• Professional references.
• Supporting documentation highlighting previous marketing achievements.

Applications are welcomed from motivated professionals who are eager to contribute to brand growth, customer engagement, and business success within Ethiopia’s expanding automotive industry. Early applications are encouraged due to anticipated interest in this opportunity.