Digital Marketing Analyst Job Vacancy in Harar, Ethiopia – Beverages & Consumer Goods

Job Description

Position: Digital Marketing Analyst

Company: Coca-Cola Beverages Africa

Location: Harar, Ethiopia

Experience: 2-4 years

Education: Bachelor’s degree in Marketing, Communications, Business or related field

Employment Type: Full-time

Industry: Beverages & Consumer Goods

Department: Marketing

Salary: SSP 1,200,000 – 1,800,000 per annum

Vacancies:1

Company Overview

Coca-Cola Beverages Africa is a leading multinational beverage company with a strong presence across the African continent, including Ethiopia. As part of the iconic Coca-Cola brand, the company delivers a diverse portfolio of sparkling drinks, juices, water, and ready‑to‑drink teas, serving millions of consumers daily. Our operations in Ethiopia are anchored in a commitment to sustainability, community development, and innovative marketing that resonates with local culture. By joining our team, you become part of a global network that values creativity, data‑driven decision making, and a passion for delivering refreshing experiences. This role contributes directly to the growth of the brand in Ethiopia, supporting the broader mission of creating shared value for consumers, partners, and shareholders. The position offers a dynamic environment where Ethiopia Jobs and Jobs in Ethiopia are actively promoted, ensuring you have a meaningful career path within a world‑renowned organization.

Job Overview

The Digital Marketing Analyst will be responsible for developing, executing, and optimizing digital campaigns that drive brand awareness, engagement, and sales across Ethiopia. You will work closely with the regional marketing team, creative agencies, and cross‑functional stakeholders to translate business objectives into measurable online strategies. Leveraging analytics tools, you will monitor performance, generate insights, and recommend improvements to maximize ROI. This role is pivotal in enhancing Coca‑Cola’s digital footprint, supporting the company’s ambition to be the leading beverage brand in the Ethiopian market. The position also involves collaborating with local influencers, managing social media channels, and ensuring compliance with brand guidelines. For more information about our career portal, visit https://ethiopiajobssearch.com. Additional resources on regional employment trends can be found at https://www.zimbabwejobsearch.com/.

Key Responsibilities

• Plan, execute, and monitor digital marketing campaigns across social media, search, display, and email platforms.
• Analyze campaign performance using Google Analytics, Adobe Analytics, and other tools to produce actionable insights.
• Collaborate with creative teams to develop engaging content that aligns with brand voice and local market preferences.
• Manage paid media budgets, ensuring optimal allocation and cost efficiency.
• Conduct competitor analysis and market research to identify emerging digital trends in Ethiopia.
• Optimize website SEO and SEM strategies to improve organic visibility and traffic.
• Report weekly and monthly performance metrics to senior management and recommend strategic adjustments.
• Support the development of influencer partnerships and community engagement initiatives.

Required Skills

• Proficiency in digital analytics platforms (Google Analytics, Adobe Analytics, etc.).
• Strong understanding of SEO, SEM, and social media advertising.
• Excellent written and verbal communication skills in English and Amharic.
• Ability to interpret data and translate findings into strategic recommendations.
• Experience with marketing automation tools such as HubSpot or Marketo.
• Creative mindset with a keen eye for detail and brand consistency.
• Project management skills and ability to meet tight deadlines.
• Team player who can collaborate across multicultural environments.

Education

A bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required. Candidates with certifications in Google Ads, Google Analytics, or similar digital marketing credentials will be given preference.

Experience

Applicants should have 2‑4 years of hands‑on experience managing digital marketing campaigns, preferably within the consumer goods or beverage sector. Experience working in emerging markets, particularly in East Africa, is highly valued.

Salary

The compensation package ranges from SSP 1,200,000 to SSP 1,800,000 annually, commensurate with experience and expertise. The package includes performance‑based bonuses and other incentives.

Benefits

• Comprehensive health insurance covering medical, dental, and vision.
• Retirement savings plan with company matching contributions.
• Paid annual leave and public holidays in line with Ethiopian labor law.
• Employee assistance program and wellness initiatives.
• Opportunities for international assignments and cross‑regional projects.
• Discounts on Coca‑Cola products and partner brands.

Training

• On‑boarding program covering brand history, compliance, and digital tools.
• Continuous learning through internal webinars, workshops, and external certifications.
• Mentorship from senior digital strategists within the Africa region.
• Access to Coca‑Cola’s global learning platform for skill development.
• Regular performance reviews with personalized development plans.

Working Environment

Our Harar office offers a modern, collaborative workspace equipped with the latest technology to support digital initiatives. The culture emphasizes innovation, inclusivity, and a strong work‑life balance. Employees are encouraged to share ideas, experiment with new approaches, and contribute to a vibrant community that celebrates diversity and local heritage.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their relevant experience through our online portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited for a virtual interview followed by an on‑site assessment at our Harar office.

Equal Opportunity Statement

Coca‑Cola Beverages Africa is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, gender, age, religion, disability, or sexual orientation. Our recruitment practices ensure fair consideration for all applicants, supporting the broader goal of Employment in Ethiopia and fostering Career Opportunities in Ethiopia for everyone.