Content Strategy Manager Job Vacancy in Dire Dawa, Ethiopia – Media & Communication

Job Description

Position: Content Strategy Manager

Company: BBC Media Services

Location: Dire Dawa, Ethiopia

Experience: 5+ years in digital media strategy

Education: Master’s Degree in Communications, Journalism, or Marketing

Employment Type: Full-time

Industry: Media & Communication

Department: Editorial & Digital Growth

Salary: 45,000 – 75,000 SSP

Vacancies: 1

Company Overview

BBC Media Services is a global leader in delivering high-quality, impactful storytelling across diverse platforms. As part of a larger international network, we focus on providing news, entertainment, and educational content that resonates with audiences worldwide. Our mission is to inform, educate, and entertain through innovative digital and traditional media channels. We are committed to excellence in journalism and are constantly seeking ways to adapt to the evolving digital landscape. This role offers a unique chance to contribute to a world-renowned media brand while working in a dynamic environment that values creativity and cultural nuance.

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Job Overview

We are seeking a highly creative and analytical Content Strategy Manager to lead our digital content initiatives in the region. This role is pivotal in shaping how our stories are told and consumed across various digital platforms. You will be responsible for developing comprehensive content roadmaps that align with our global brand standards while remaining deeply relevant to local audiences. The ideal candidate will possess a deep understanding of audience engagement metrics, SEO, and social media trends. This is a high-impact position that requires a blend of editorial intuition and data-driven decision-making to drive growth and engagement in the Ethiopian market.

Key Responsibilities

• Develop and execute a multi-platform content strategy to increase audience reach and engagement.
• Analyze audience data and performance metrics to optimize content delivery and timing.
• Collaborate with editorial teams to ensure all content aligns with brand voice and quality standards.
• Identify emerging digital trends and integrate them into the content lifecycle.
• Manage the content calendar for various social and digital channels.
• Oversee SEO optimization strategies for all digital publications.

Required Skills

• Expertise in digital content management systems (CMS) and analytics tools.
• Strong understanding of SEO and SEM principles.
• Exceptional editorial and copywriting skills in English and local languages.
• Proven ability to interpret complex data sets into actionable content insights.
• Strong project management and stakeholder coordination abilities.

Education

A Master’s degree in Communications, Journalism, Digital Media, or a related field is required. A Bachelor’s degree with significant professional experience may be considered.

Experience

A minimum of 5 years of experience in content strategy, digital marketing, or editorial management is essential. Proven track record of managing large-scale digital content projects is highly preferred.

Salary

The monthly salary for this position ranges from 45,000 to 75,000 SSP, depending on experience and qualifications.

Benefits

• Comprehensive health and wellness package.
• Professional development and continuous learning opportunities.
• Flexible working arrangements.
• Global networking opportunities within the BBC network.

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Training

• Advanced digital analytics workshops.
• Leadership and management training programs.
• Specialized SEO and SEM certification courses.

Working Environment

The working environment is fast-paced, collaborative, and highly creative. You will work alongside a diverse team of journalists, designers, and data analysts. While based in Dire Dawa, you will interact frequently with international teams, requiring high levels of digital literacy and cross-cultural communication skills. This role offers significant autonomy and the opportunity to shape the digital footprint of a major media organization in Ethiopia.

Application Process

Interested candidates should submit their CV and a cover letter detailing their experience in digital content strategy through our official portal. Please ensure your application highlights your experience with data-driven content growth. Applications will be reviewed on a rolling basis. For more job vacancies in different regions, visit https://lesothojobsearch.com/job-vacancy-lesotho/.

Equal Opportunity Statement

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit, and business needs.