Brand Activation Manager Job Vacancy in Harar, Ethiopia – Consumer Goods

Job Description

Position: Brand Activation Manager

Company: Unilever Ethiopia

Location: Harar, Ethiopia

Experience: 5+ years in brand management or activation within FMCG sector

Education: Bachelor’s degree in Marketing, Business Administration or related field; Master’s preferred

Employment Type: Full-time

Industry: Consumer Goods

Department: Marketing

Salary: SSP 150,000 – 250,000 per month

Vacancies:1

Company Overview

Unilever Ethiopia is a leading multinational consumer goods company with a strong heritage of delivering trusted brands across the nation. Operating in Ethiopia for over three decades, Unilever combines global expertise with local insight to create products that improve daily life. The company’s portfolio includes iconic names in food, home care, and personal care, reaching millions of households. As part of Unilever’s commitment to sustainable growth, the Harar office serves as a strategic hub for brand activation, market research, and community engagement, contributing to the broader goal of enhancing consumer experiences throughout Ethiopia.

With a focus on innovation, sustainability, and inclusive growth, Unilever Ethiopia invests heavily in talent development and community initiatives. The organization prides itself on a culture that encourages creativity, collaboration, and continuous learning. Employees benefit from a supportive environment that values diversity and empowers individuals to make a meaningful impact. This role offers a unique opportunity to join a globally recognized brand while driving local market success, aligning with the growing demand for skilled professionals in Ethiopia Jobs.

Job Overview

The Brand Activation Manager will lead the planning, execution, and measurement of integrated brand activation campaigns for Unilever’s flagship products in the Harar region. This position reports to the Regional Marketing Director and works closely with cross‑functional teams, including sales, trade, digital, and insights, to ensure cohesive brand experiences that resonate with Ethiopian consumers. The role is pivotal in translating brand strategy into compelling on‑ground activities that boost awareness, trial, and loyalty, directly contributing to market share growth.

Successful candidates will be responsible for managing budgets, coordinating with external agencies, and leveraging data‑driven insights to optimize activation tactics. The role also involves close collaboration with Unilever’s global brand teams to align local execution with worldwide standards. This is a high‑visibility position that offers exposure to both regional and global marketing practices, making it an ideal platform for career advancement in the fast‑moving consumer goods (FMCG) sector.

For more information about Unilever’s mission and values, visit the main website: https://ethiopiajobssearch.com

Explore additional career resources at: https://www.zimbabwejobsearch.com/

Key Responsibilities

• Develop and implement integrated brand activation plans that align with regional business objectives and brand guidelines.
• Manage end‑to‑end execution of activation events, sampling programs, experiential marketing, and in‑store promotions.
• Collaborate with trade and sales teams to ensure activation activities support distribution and sell‑through targets.
• Monitor and analyze campaign performance using KPIs such as reach, engagement, sales lift, and ROI, providing actionable insights for continuous improvement.
• Oversee agency relationships, negotiate contracts, and ensure deliverables meet quality and timeline expectations.
• Maintain activation budgets, track expenditures, and ensure cost‑effective utilization of resources.
• Coordinate with digital teams to integrate online and offline activation touchpoints for a seamless consumer journey.
• Lead post‑activation debriefs, compile learnings, and share best practices across the regional marketing network.

Required Skills

• Strong strategic thinking with the ability to translate brand vision into tactical activation plans.
• Excellent project management skills, including timeline and budget management.
• Proven experience in FMCG brand activation, experiential marketing, or event management.
• Data‑driven mindset with proficiency in analytics tools to assess campaign effectiveness.
• Exceptional communication and stakeholder management abilities.
• Creative problem‑solving skills and adaptability in a fast‑paced environment.
• Fluency in English and Amharic; knowledge of local dialects is a plus.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. Candidates with a Master’s degree or relevant professional certifications (e.g., PMP, Digital Marketing) will be given preference, reflecting Unilever’s commitment to continuous learning and development.

Experience

Minimum of five years’ experience in brand activation, experiential marketing, or related roles within the FMCG sector. Prior experience working with multinational consumer goods companies or agencies serving such brands is highly desirable. Demonstrated success in managing large‑scale activation programs and delivering measurable business results is essential.

Salary

The compensation package ranges from SSP 150,000 to SSP 250,000 per month, commensurate with experience and qualifications. The package includes performance‑based incentives, health benefits, and a comprehensive retirement plan.

Benefits

• Competitive salary with quarterly performance bonuses.
• Medical, dental, and vision coverage for employee and dependents.
• Retirement savings scheme with employer contribution.
• Generous paid time off and public holiday schedule.
• Employee assistance program and wellness initiatives.
• Discounts on Unilever products and partner brands.

Training

• Onboarding program covering Unilever’s brand architecture, sustainability commitments, and market strategy.
• Access to Unilever Learning Hub for continuous skill development.
• Leadership development tracks for high‑potential employees.
• Regular workshops on data analytics, digital marketing, and consumer insights.

Working Environment

Unilever Ethiopia offers a collaborative, inclusive, and dynamic workplace where creativity is encouraged and achievements are celebrated. The Harar office provides a modern, well‑equipped environment with flexible working arrangements, fostering a healthy work‑life balance. Employees are part of a diverse team that values cultural differences and promotes equal opportunity.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining relevant experience through the Unilever Careers portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for a virtual interview followed by an on‑site assessment.

Equal Opportunity Statement

Unilever Ethiopia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, ethnicity, religion, disability, sexual orientation, or any other characteristic protected by law. All qualified applicants will receive consideration for employment.