Content Marketing Strategist Job Vacancy in Dire Dawa, Ethiopia – Media & Communication

Job Description

Position: Content Marketing Strategist

Company: Ethiopian Media Group

Location: Dire Dawa, Ethiopia

Experience: 3-5 years

Education: Bachelor’s Degree in Marketing, Communications, or Journalism

Employment Type: Full-time

Industry: Media & Communication

Department: Marketing & Digital Strategy

Salary: 45,000 – 75,000 SSP

Vacancies: 1

Company Overview

Ethiopian Media Group is a premier broadcasting and digital content organization dedicated to delivering high-quality news, entertainment, and educational programming across the Horn of Africa. As a leader in the regional media landscape, we leverage cutting-edge technology to connect diverse audiences with impactful storytelling. We are committed to journalistic integrity, cultural preservation, and digital innovation, ensuring that our voice resonates from local communities to the international stage. Our mission is to provide a platform for authentic Ethiopian narratives while embracing the digital transformation of modern media. We offer a dynamic environment where creativity meets professional excellence, making us one of the top destinations for career opportunities in Ethiopia.

Job Overview

We are seeking a highly creative and data-driven Content Marketing Strategist to join our growing digital team in Dire Dawa. This role is pivotal in shaping how our brand interacts with audiences across social media, web platforms, and emerging digital channels. The successful candidate will be responsible for developing comprehensive content roadmaps that drive engagement, increase brand awareness, and foster community growth. You will bridge the gap between editorial excellence and digital marketing performance, ensuring that our high-quality journalism reaches the widest possible audience through optimized distribution strategies. For those looking for meaningful employment in Ethiopia, this role offers a unique chance to influence the digital media landscape. Explore more professional roles at https://ethiopiajobssearch.com.

Key Responsibilities

• Develop and execute multi-channel content marketing strategies to increase digital audience reach.
• Collaborate with editorial teams to transform traditional news stories into engaging social media snippets.
• Analyze audience metrics and engagement data to refine content distribution tactics.
• Manage the content calendar for various digital platforms to ensure consistent brand messaging.
• Identify emerging digital trends to keep the media group at the forefront of the industry.
• Coordinate with graphic designers and video editors to produce high-impact visual assets.

Required Skills

• Advanced proficiency in SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
• Strong understanding of social media algorithms (Facebook, Instagram, X, TikTok).
• Exceptional written and verbal communication skills in English and Amharic.
• Proficiency in Google Analytics and social media management tools.
• Creative storytelling ability with a keen eye for visual aesthetics.

Education

A minimum of a Bachelor’s degree in Marketing, Mass Communication, Journalism, Digital Media, or a related field is required. Professional certifications in Digital Marketing or Content Strategy are highly advantageous.

Experience

Candidates must possess at least 3 to 5 years of proven experience in digital marketing or content strategy, preferably within the media or publishing industry. A portfolio demonstrating successful digital campaigns is required.

Salary

The monthly salary for this position ranges from 45,000 SSP to 75,000 SSP, depending on experience and performance during the probationary period.

Benefits

• Competitive monthly salary and performance-based bonuses.
• Comprehensive health insurance coverage.
• Paid annual leave and public holidays.
• Professional development and certification subsidies.
• Modern, high-tech working environment.

Training

• Onboarding program regarding media ethics and brand guidelines.
• Advanced workshops on digital analytics and SEO tools.
• Regular training on emerging social media technologies.

Working Environment

The working environment is fast-paced, creative, and highly collaborative. You will work closely with journalists, videographers, and technical engineers in a modern office setting in Dire Dawa. We value innovation and encourage employees to experiment with new digital formats. For more international job insights, visit https://senegaljobsearch.com/.

Application Process

Interested candidates should submit their CV and a cover letter detailing their relevant experience through our official recruitment portal. Please ensure your application highlights specific digital campaigns you have managed. For more information on regional job vacancies, check https://lesothojobsearch.com/job-vacancy-lesotho/.

Equal Opportunity Statement

Ethiopian Media Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of race, religion, gender, or background. We are actively hiring in Ethiopia to build a diverse team of professionals.