Job Description

Sales Officer

Company: BGI Ethiopia (BGI Ethiopia PLC)

Location: Addis Ababa, Ethiopia

Employment Type: Full-Time

Department: Sales & Commercial Operations

Experience Required: 1–4 Years

Salary: ETB 22,000 – 45,000 per month (depending on qualifications, sales performance, and industry experience)

Contract Type: Permanent

Reports To: Regional Sales Manager

About BGI Ethiopia

BGI Ethiopia PLC is one of Ethiopia’s leading beverage manufacturing companies, operating internationally recognized brands and a nationwide distribution network. The company is known for its commitment to quality, innovation, customer satisfaction, and market expansion throughout Ethiopia.

This opportunity is ideal for candidates seeking jobs in Ethiopia, professional sales jobs in Addis Ababa, and career growth within one of the country’s most established commercial organizations.

Position Overview

The Sales Officer will be responsible for driving revenue growth, managing customer relationships, identifying new business opportunities, supporting distribution activities, and achieving assigned sales targets. The role requires strong communication skills, commercial awareness, and a customer-focused approach.

Professionals interested in marketing and sales jobs in Ethiopia and business development jobs in Addis Ababa will find excellent opportunities for advancement in this position.

Key Responsibilities

Sales & Revenue Generation

• Achieve monthly, quarterly, and annual sales targets.
• Develop and implement territory sales plans.
• Identify new customers and business opportunities.
• Expand market penetration within assigned regions.
• Monitor competitor activities and market trends.
• Maintain strong customer relationships to maximize sales growth.

Candidates pursuing sales officer jobs in Ethiopia and account management jobs in Addis Ababa will play a direct role in expanding market share.

Customer Relationship Management

• Build long-term partnerships with distributors and retailers.
• Respond to customer inquiries and concerns professionally.
• Conduct regular customer visits and business reviews.
• Ensure high levels of customer satisfaction.
• Support retention and loyalty initiatives.

Market Development

• Conduct market surveys and competitor analysis.
• Identify emerging customer needs and preferences.
• Support product launches and promotional campaigns.
• Generate market intelligence reports for management.
• Recommend strategies to improve market coverage.

Distribution & Channel Management

• Coordinate with distributors and sales partners.
• Monitor product availability and stock levels.
• Ensure effective execution of merchandising standards.
• Support inventory planning and distribution efficiency.
• Strengthen relationships with key channel partners.

Professionals searching for retail sales jobs in Ethiopia and commercial jobs in Addis Ababa will gain extensive exposure to territory and channel management.

Reporting & Performance Monitoring

• Prepare daily, weekly, and monthly sales reports.
• Track sales performance against targets.
• Maintain accurate customer and sales records.
• Use CRM tools and reporting systems effectively.
• Support forecasting and sales planning activities.

Education Requirements

Applicants should possess:

• Bachelor’s Degree in Marketing, Business Administration, Management, Economics, Commerce, Sales Management, or a related field.
• Additional sales certifications are advantageous.

Experience Requirements

• 1–4 years of experience in sales, marketing, customer service, or business development.
• Experience in FMCG, retail, consumer goods, manufacturing, or commercial sectors preferred.
• Proven ability to achieve sales targets.
• Experience managing customer relationships.
• Familiarity with sales reporting tools and CRM systems.

This role is particularly suitable for candidates seeking business development jobs in Ethiopia and customer relationship jobs in Addis Ababa.

Essential Skills

• Sales Strategy Execution
• Customer Relationship Management
• Business Development
• Negotiation Skills
• Market Analysis
• Territory Management
• Communication Skills
• Problem Solving
• Reporting & Documentation
• Time Management

Preferred Qualifications

• Experience working within FMCG environments.
• Strong commercial awareness.
• Knowledge of the Ethiopian consumer market.
• Ability to travel within assigned territories.
• Excellent interpersonal skills.

Career Development Opportunities

BGI Ethiopia provides structured career growth opportunities through leadership development programmes, commercial training workshops, sales certification courses, and mentoring initiatives.

Professionals interested in understanding regional employment trends often explore opportunities through Business Development Officer Jobs in Namibia while building careers in sales and business development.

Compensation & Benefits

The selected candidate will receive:

• Competitive salary package.
• Performance-based incentives and bonuses.
• Medical insurance coverage.
• Transportation allowance.
• Mobile communication allowance.
• Professional development opportunities.
• Annual leave entitlement.
• Employee wellness programmes.

Candidates pursuing corporate sales jobs in Ethiopia and field sales jobs in Addis Ababa will benefit from strong earning potential and career advancement opportunities.

Training & Professional Development

The successful candidate will receive training in:

• Professional Sales Techniques
• Customer Relationship Management
• Territory Sales Planning
• Negotiation & Influencing Skills
• Product Knowledge Development
• Commercial Strategy Execution

For professionals actively searching for employment opportunities within Ethiopia, additional vacancies can be reviewed through Business Development Officer Jobs in Ethiopia.

Work Environment

The Sales Officer will work closely with distributors, retailers, marketing teams, logistics personnel, and commercial managers to support revenue growth and customer satisfaction objectives.

Professionals interested in marketing jobs in Ethiopia, sales executive jobs in Addis Ababa, and FMCG jobs in Ethiopia will find this role highly dynamic and performance-driven.

Application Requirements

Interested applicants should submit:

• Updated CV/Resume
• Cover Letter
• Academic Certificates
• Professional References
• Sales Achievement Records (if available)

Candidates exploring broader African commercial career opportunities may also review vacancies through Business Development Officer Jobs in Cameroon while planning long-term professional growth.

Equal Opportunity Statement

BGI Ethiopia is committed to providing equal employment opportunities and fostering a diverse and inclusive workplace.

Professionals interested in expanding their knowledge of regional employment markets may additionally explore opportunities through Business Development Officer Jobs in Rwanda as part of their broader career planning.