Teshale Tefera

Lead end-to-end showroom operations and direct sales strategy, driving revenue growth and exceptional customer experience across multiple locations. Implemented data-driven sales strategies to achieve monthly and annual targets. Recruited, trained, and coached high-performing showroom sales teams. Drove brand positioning and customer education for electric mobility solutions. Collaborated with marketing to optimize lead generation and reduce cost per sale. Implemented CRM systems to improve lead tracking, reporting accuracy, and workflow efficiency. Standardized sales processes and developed a scalable training program and sales playbook. Led showroom expansion initiatives in Addis Ababa. Targeted 400+ monthly direct sales across 3–4 showrooms.

Managed and expanded relationships with channel partners, resellers, and distributors to drive sales across leading technology brands (HP, Dell, Microsoft, Cisco, etc.) Enhanced market reach by onboarding new partners and launching targeted outreach and incentive programs, increasing overall sales performance. Secured strategic partnerships with key stakeholders, including Safaricom Ethiopia and EthioTelecom, contributing to significant revenue growth. Increased annual partner-generated revenue through proactive relationship management, upselling, and cross-selling initiatives. Improved partner engagement and satisfaction, achieving a 30% increase in client retention and stronger long-term collaboration. Specialized in cloud services (Microsoft Azure / AWS) and SMB channel development to expand Redington’s footprint in the Ethiopian market.