Senior Market Research Analyst Job Vacancy in Wolkite, Ethiopia – Food & Beverage

Job Description

Position: Senior Market Research Analyst

Company: PepsiCo Ethiopia

Location: Wolkite, Ethiopia

Experience: 5+ years in market research, consumer insights, FMCG sector

Education: Bachelor’s degree in Marketing, Business, Economics or related field; Master’s preferred

Employment Type: Full-time

Industry: Food & Beverage

Department: Marketing & Research

Salary: SSP 250,000 – 350,000 per month

Vacancies:1

Company Overview

PepsiCo Ethiopia is a leading multinational food and beverage company dedicated to delivering innovative products that enrich the lives of consumers across the nation. With a strong commitment to sustainability, community development, and market leadership, PepsiCo Ethiopia operates state‑of‑the‑art manufacturing facilities, a robust distribution network, and a dynamic portfolio that includes popular snack brands, carbonated drinks, and nutritious beverages. As part of a global organization, the company brings world‑class expertise while fostering local talent, making it a top employer for ambitious professionals seeking career growth in Ethiopia Jobs. The organization’s culture emphasizes collaboration, data‑driven decision making, and a passion for delivering superior consumer experiences.

Job Overview

The Senior Market Research Analyst will play a pivotal role in shaping PepsiCo Ethiopia’s growth strategy by providing deep consumer insights, market trends, and competitive intelligence. Reporting to the Head of Marketing, the analyst will design and execute research studies, analyze data, and translate findings into actionable recommendations that drive product innovation, brand positioning, and go‑to‑market strategies. This role offers a unique opportunity to influence key business decisions and contribute to the company’s success in a fast‑moving consumer goods environment. For more information about the company and its commitment to career development, visit Ethiopia Jobs Search.

Key Responsibilities

• Design, plan, and manage quantitative and qualitative research projects to uncover consumer preferences and market dynamics.
• Analyze large data sets using statistical software, generate reports, and present insights to senior leadership.
• Monitor competitor activities, pricing strategies, and emerging trends to inform brand and product strategies.
• Collaborate with cross‑functional teams including Brand Management, Sales, and Innovation to integrate research findings into business plans.
• Develop predictive models and segmentation analyses to identify growth opportunities across different consumer segments.

Required Skills

• Advanced proficiency in statistical analysis tools such as SPSS, SAS, R, or Python.
• Strong analytical mindset with the ability to translate complex data into clear, actionable recommendations.
• Excellent written and verbal communication skills, including the ability to create compelling presentations.
• Project management expertise, ensuring research projects are delivered on time and within budget.
• Deep understanding of the Ethiopian consumer market, cultural nuances, and FMCG industry dynamics.

Education

A bachelor’s degree in Marketing, Business Administration, Economics, Statistics, or a related field is required. A master’s degree or professional certification in market research or data analytics is highly desirable and will be considered an advantage.

Experience

Minimum of five years of hands‑on experience conducting market research in the FMCG sector, preferably within the Ethiopian or broader East African market. Experience with both primary and secondary research methodologies, as well as a proven track record of influencing business decisions through data‑driven insights, is essential.

Salary

The compensation package ranges from SSP 250,000 to SSP 350,000 per month, commensurate with experience and qualifications. The package includes performance‑based bonuses, health insurance, and other employee benefits.

Benefits

• Comprehensive health and dental coverage.
• Retirement savings plan with company matching.
• Annual performance bonus tied to individual and company targets.
• Paid parental and annual leave.
• Employee assistance program and wellness initiatives.

Training

• Continuous professional development through internal workshops and external certifications.
• Access to global PepsiCo learning platforms and leadership development programs.
• Mentorship opportunities with senior executives across the organization.
• Regular attendance at industry conferences and market research symposiums.
• On‑the‑job training in advanced analytics and emerging research methodologies.

Working Environment

PepsiCo Ethiopia offers a collaborative, inclusive, and fast‑paced work environment where innovation is encouraged. Employees benefit from modern office facilities in Wolkite, flexible working arrangements, and a culture that values diversity, creativity, and continuous improvement. The company’s commitment to sustainability and community engagement creates a purpose‑driven atmosphere that aligns personal values with professional goals.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their relevant experience through the online application portal on the company website. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for a virtual interview followed by an on‑site assessment.

Equal Opportunity Statement

PepsiCo Ethiopia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.