Senior E-commerce Marketing Manager Job Vacancy in Dire Dawa, Ethiopia – Retail & E-commerce

Marketing
Dire Dawa
August 1, 2026
Full Time
Apply Now

Job Description

Position: Senior E-commerce Marketing Manager

Company: Jumia Group

Location: Dire Dawa, Ethiopia

Experience: 5+ years

Education: Bachelor’s Degree in Marketing or Business Administration

Employment Type: Full-time

Industry: Retail & E-commerce

Department: Marketing & Growth

Salary: 45,000 – 65,000 SSP

Vacancies: 1

Company Overview

Jumia Group is the leading e-commerce and logistics platform in Africa, dedicated to transforming the retail landscape across the continent. By connecting millions of consumers with thousands of sellers, we provide access to a vast marketplace of products ranging from electronics to household goods. Our mission is to empower small and medium-sized enterprises through digital transformation, ensuring that every household in Africa can enjoy the convenience of online shopping. As we expand our footprint in East Africa, we are looking for top-tier talent to join our mission of driving digital commerce forward. This is a premier opportunity for those seeking meaningful career opportunities in Ethiopia within a fast-paced, tech-driven environment.

Job Overview

The Senior E-commerce Marketing Manager will be responsible for designing and executing comprehensive digital marketing strategies to drive user acquisition, retention, and lifetime value. You will lead the marketing efforts for our Dire Dawa operations, ensuring that our brand remains the top choice for online shoppers in the region. This role requires a deep understanding of consumer behavior in emerging markets and the ability to translate data into actionable growth strategies. You will work closely with the logistics and supply chain teams to ensure that marketing promises align with operational realities. For more information on current openings, visit https://ethiopiajobssearch.com.

Key Responsibilities

  • Develop and implement multi-channel marketing campaigns including SEO, SEM, social media, and email marketing.
  • Analyze customer acquisition costs (CAC) and lifetime value (LTV) to optimize marketing spend.
  • Collaborate with local vendors to create exclusive promotions and seasonal sales events.
  • Monitor market trends and competitor activities to identify new growth opportunities.
  • Manage the marketing budget effectively to ensure maximum ROI across all digital channels.
  • Lead a small team of marketing specialists to execute localized campaigns.

Required Skills

  • Advanced proficiency in Google Analytics and Facebook Business Manager.
  • Strong understanding of performance marketing and conversion rate optimization (CRO).
  • Excellent communication and stakeholder management skills.
  • Data-driven mindset with the ability to interpret complex datasets.
  • Strategic thinking and ability to work in a high-pressure environment.

Education

A Bachelor’s degree in Marketing, Business Administration, Economics, or a related field is required. An MBA or a specialized certification in Digital Marketing is highly preferred.

Experience

Candidates must possess a minimum of 5 years of experience in digital marketing, with at least 2 years in a managerial role within the e-commerce or retail sector. Proven track record of managing large-scale digital budgets and driving measurable growth is essential. You can find more professional resources at https://egyptjobsearch.com/.

Salary

The monthly salary for this position ranges from 45,000 SSP to 65,000 SSP, depending on experience and performance metrics.

Benefits

  • Competitive monthly salary and performance-based bonuses.
  • Comprehensive health insurance coverage.
  • Professional development and continuous learning opportunities.
  • Flexible working arrangements and wellness programs.

Training

  • Advanced Digital Marketing Certification programs.
  • Leadership and management training workshops.
  • Internal product and platform training sessions.

Working Environment

You will work in a dynamic, collaborative, and highly energetic office environment. We value innovation, speed, and data-driven decision-making. Our team is diverse and committed to fostering an inclusive workplace where every voice is heard. This role offers significant exposure to the evolving digital economy in Africa, making it an ideal choice for those seeking employment in Ethiopia.

Application Process

Interested candidates should submit their updated CV and a cover letter detailing their relevant experience through our official recruitment portal. Please ensure all documentation is up to date. For more job vacancies, visit https://algeriajobsearch.com/job-vacancy-algeria/.

Equal Opportunity Statement

Jumia Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of race, religion, gender, or background. We are hiring in Ethiopia and welcome applications from all qualified candidates.

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