Brand Marketing Analyst Job Vacancy in Dire Dawa, Ethiopia – Consumer Goods

Job Description

Position:Brand Marketing Analyst

Company:Heineken Ethiopia

Location:Dire Dawa, Ethiopia

Experience:3-5 years

Education:Bachelor’s degree in Marketing, Business Administration, or related field

Employment Type:Full-time

Industry:Consumer Goods

Department:Marketing

Salary:120,000 – 180,000 SSP per month

Vacancies:1

Company Overview

Heineken Ethiopia is a leading brewer in the East African market, delivering world‑class beer brands to millions of consumers. With a strong commitment to sustainability, community development, and innovative marketing, Heineken Ethiopia has built a reputation for excellence and growth. The company operates state‑of‑the‑art production facilities, a vibrant distribution network, and a dynamic marketing team that drives brand relevance across Ethiopia. As part of Heineken’s global family, the Ethiopian subsidiary offers exciting career pathways for professionals seeking to make an impact in the consumer goods sector. This role contributes directly to the company’s mission of “Brewing a Better World” while supporting local economies and creating memorable consumer experiences. The position is based in Dire Dawa, a key commercial hub that connects the Ethiopian market to the Horn of Africa, providing a strategic location for brand activation and market insight.

Job Overview

The Brand Marketing Analyst will be responsible for translating market data, consumer insights, and competitive intelligence into actionable strategies that enhance Heineken Ethiopia’s brand equity. Working closely with the Brand Manager, sales teams, and external agencies, the analyst will develop and monitor campaigns that drive awareness, preference, and purchase intent. This role requires a blend of analytical rigor, creative thinking, and strong communication skills to influence cross‑functional decisions. Candidates will have the opportunity to work on high‑visibility projects, contribute to the development of integrated marketing plans, and support the execution of digital and experiential initiatives. For more information about Heineken’s career opportunities, visit https://ethiopiajobssearch.com.

Key Responsibilities

• Collect, analyze, and interpret market research data, sales trends, and consumer behavior to identify growth opportunities.
• Develop comprehensive brand performance dashboards and present insights to senior leadership.
• Collaborate with the creative team to design data‑driven campaign concepts that align with brand positioning.
• Monitor and evaluate the effectiveness of marketing initiatives using KPIs such as reach, engagement, and ROI.
• Support the planning and execution of promotional events, sponsorships, and digital activations.
• Maintain a competitive intelligence repository and provide regular updates on industry developments.
• Assist in budgeting and forecasting for brand activities, ensuring alignment with financial targets.
• Coordinate with sales and distribution teams to align marketing tactics with on‑ground execution.

Required Skills

• Strong analytical abilities with proficiency in Excel, Power BI, or similar data visualization tools.
• Excellent written and verbal communication skills, capable of presenting complex data in a clear manner.
• Creative mindset with the ability to translate insights into compelling marketing concepts.
• Knowledge of digital marketing channels, social media metrics, and e‑commerce trends.
• Project management experience, including timeline and stakeholder coordination.
• Ability to work independently and collaboratively in a fast‑paced environment.
• Fluency in English; proficiency in Amharic or Afaan Oromo is a plus.

Education

A bachelor’s degree in Marketing, Business Administration, Economics, Statistics, or a related discipline is required. Candidates with additional certifications in data analytics, digital marketing, or market research will be given preference.

Experience

Applicants should have 3‑5 years of relevant experience in brand analysis, market research, or consumer insights within the consumer goods or fast‑moving consumer goods (FMCG) sector. Experience working with multinational brands or in a regional market context is highly valued.

Salary

The compensation package ranges from 120,000 to 180,000 SSP per month, commensurate with experience and qualifications. The package includes performance‑based bonuses, health insurance, and a retirement savings plan.

Benefits

• Comprehensive health and dental coverage.
• Annual performance bonus linked to brand KPIs.
• Professional development allowance.
• Employee assistance program.
• Paid parental and annual leave.

Training

• On‑boarding program covering Heineken’s brand portfolio and corporate culture.
• Access to internal learning platforms for data analytics, digital marketing, and leadership development.
• Mentorship from senior brand managers and cross‑functional experts.

Working Environment

Heineken Ethiopia offers a collaborative, inclusive, and innovative workplace where ideas are encouraged and diversity is celebrated. The office in Dire Dawa features modern workspaces, meeting rooms equipped with the latest technology, and a vibrant break area that reflects the brand’s energetic spirit. Employees benefit from flexible working arrangements and a culture that promotes work‑life balance.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their relevant experience through the online portal on Heineken’s career site. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited for a virtual interview followed by an on‑site assessment. For additional career resources, visit https://www.botswanajobsearch.com/.

Equal Opportunity Statement

Heineken Ethiopia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, ethnicity, religion, disability, or sexual orientation. All qualified applicants will receive consideration for employment without regard to any protected characteristic.